NACADA Warns Influencers, Content Creators Against Promoting Alcohol And Other Substances

• NACADA highlighted that promoting drugs and substance use not only normalises this behaviour but also violates the law
• The authority also urged parents to monitor children's online content and report harmful materials
• NACADA advocates for ethical content creation to protect vulnerable groups, especially young people

The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has issued a stern warning to social media influencers against promoting drug and substance use online, especially targeting the youth.

In a statement released on Monday, September 23, 2024, NACADA emphasised the public health risks posed by normalising drug use on social media and reminded influencers that promoting such behaviour is illegal under Kenyan law.

What law does promoting alcohol break?

The authority referenced the Alcoholic Drinks Control Act of 2010 and the Narcotic Drugs and Psychotropic Substances Control Act of 1994, both of which prohibit the advertisement or encouragement of drug use.

NACADA stressed that these actions could undermine efforts to protect vulnerable groups, including children.

Part of the statement read:

"NACADA implore upon influencers and content creators against using their platforms to normalise or glorify drug use. The Authority reminds the public that promoting drugs and substance use through social media is not only irresponsible but is also a violation of the law."

In addition, NACADA urged parents and guardians to monitor their children’s online activity, enable parental controls, and educate them on the dangers of drug use.

The authority also called on social media platforms and digital creators to adhere to ethical standards and contribute to promoting healthy behaviour among their audiences.

Muslim actor rejects KSh 1.2m to endorse alcohol

Previously, a man shared how he demonstrated his unwavering commitment to his Muslim faith by turning down a lucrative brand ambassadorial offer.

Khaleed Abdul revealed he declined a KSh 1.2 million deal from a liquor company, citing his religion's strong stance against the consumption of alcohol.

The actor's principled stand reflected his dedication to endorsing products that align with the values of his community and the Muslim religion.

Despite the substantial financial opportunity, Khaleed prioritised his beliefs and convictions above personal gain.

Proofreading by Otukho Jackson, a multimedia journalist and copy editor at TUKO.co.ke

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NACADA cautions content creators over drug promotion on social media.

National Authority for the Campaign Against Alcohol and Drug Abuse

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