Bubbling Profits For AB InBev Despite Bud Light Boycott
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The world's largest brewer AB InBev on Wednesday toasted a jump in profits in the first quarter, despite a drop in beer sales driven by a Bud Light boycott in the United States.
The Belgian-Brazilian group, which includes the Budweiser, Stella Artois and Corona brands, said net profits were up 15.2 percent to reach $1.51 billion thanks to higher prices.
AB InBev, which claims more than two billion consumers in 150 countries, recorded a 0.6 percent drop in volumes sold worldwide in the first three months of 2024.
Beer sales posted a larger drop of 1.3 percent, but the total was partially offset by a 3.5 percent increase in other drinks.
The company said in its earnings statement that sales-to-retailers "were down by 13.7 percent, primarily due to the volume decline of Bud Light".
AB InBev got caught in the US culture wars in 2023 after it teamed up with a transgender influencer to promote Bud Light, which sparked a boycott by conservative figures.
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Despite the sales decline, higher prices allowed AB InBev to increase its revenue by 2.6 percent to $14.5 billion dollars.
AB InBev said sales rose in 75 percent of its markets worldwide, thanks to a 3.3 percent increase in revenue per hectolitre.
"The strength of the beer category, our diversified global footprint and the continued momentum of our megabrands delivered another quarter of broad-based top- and bottom-line growth," CEO Michel Doukeris said in a statement.
"We are encouraged by our results to start the year, and the consistent execution by our teams and partners reinforces our confidence in delivering on our 2024 growth ambitions."
Source: AFP
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AB InBev got caught in the US culture wars in 2023 after it teamed up with a transgender influencer to promote Bud Light, which sparked a boycott by conservative figures.
Bubbling profits for AB InBev despite Bud Light boycott - YEN.COM.GH
AB InBev: Boycott of Bud Light beer a ‘wake-up call’ | Fortune
