Safaricom Takes On Elon Musk's Starlink, Increases Wi-Fi Speeds Upto 500Mbps Amid Hot Competition

• Safaricom has increased the internet speeds of its Wi-Fi packages to enhance its competitiveness in the face of rising competition from Elon Musk's Starlink in Kenya
• Starlink's entry into the Kenyan market has disrupted the telecommunications sector by offering high-speed internet packages at competitive prices
• Contrary to social media reports, Safaricom clarified that it has not reduced the prices of its internet packages, but instead increased the speeds associated with each package
• The increase in Safaricom's internet speeds positions the company to better compete with Starlink, which offers unlimited broadband internet plans with speeds of up to 100Mbps

Elijah Ntongai, a journalist at TUKO.co.ke, has more than three years of financial, business, and technology research expertise, providing insights into Kenyan and global trends.

Safaricom has increased its internet speeds in a move set to enhance its market competitiveness.

Safaricom is dominant in Kenya's telecommunications sector and a major provider of broadband internet.

Starlink's entry into the Kenyan market has significantly disrupted it with high-speed packages and what many consider cheap costs for the associated speeds.

Safaricom increases speeds

Following social media reports that Safaricom had reduced the prices of its internet packages, TUKO.co.ke sought clarification from the company.

Safaricom clarified that although it has not reduced the prices, the internet speeds associated with each package have been increased.

"We have not reduced prices, but the speeds have been increased", Safaricom responded to a query by TUKO.co.ke.

New speeds for Safaricom Wi-Fi

Safaricom listed the speed changes as shown below:

• Bronze package, from 10Mbps to 15Mbps
• Silver, from 20Mbps to 30Mbps
• Gold, from 40Mbps to 80Mbps
• Diamond, from 100Mbps to 500Mbps

Comparing Safaricom and Starlink

In an earlier article TUKO.co.ke compared the prices of and speeds of major internet providers in Kenya.

Notably, Safaricom's diamond package was limited to 100Mbps and Starlink's unlimited broadband internet plans reached speeds of up to 100 Mbps; however, the prices differed significantly.

Following Safaricom's recent speed increase, the Diamond Package now provides unlimited broadband internet speed of up to 500Mbps for KSh 12,499.

Other stories about Starlink vs Safaricom

• Safaricom has assured Kenyans that they do not have to worry about M-Pesa payments to its rival internet service providers.
• Starlink announced plans to allow mobile phone users a direct connection to the satellite internet via advanced Evolved Node B.
• Safaricom has raised concerns about Starlink's entry into the Kenyan market and urged the Communications Authority of Kenya (CA) to regulate satellite internet providers.

Proofreading by Asher Omondi, current affairs journalist and copy editor at TUKO.co.ke.

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Safaricom internet speeds vs. Starlink.

Starlink competition: Safaricom increases home fibre speeds - Business Now

Safaricom Enhances Internet Speeds to Compete with Starlink - Heed News